Walmart Affiliate Review 2021: Pros & Cons, Alternatives

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Since Walmart is a trusted brand in the e-commerce niche, the Walmart Affiliate program is one of the best options to consider. Whether you’re a blogger, a vlogger, or a social media influencer, you can join the program and drive your audience to your Walmart Affiliate links. While the Walmart Affiliate commission isn’t too high and ranges from 1% to 4%, there are a wide variety of high-end products you can choose from. What’s good, Walmart Affiliate offers three different withdrawal options – PayPal, direct deposit, and physical checks.

Pros

  • Membership is free
  • Approvals within 24 hours
  • A wide range of commission-eligible products
  • Free banners and newsletters are available

Cons

  • Low commission rates on categories like music and books
  • The customer has to make a purchase within three days of clicking your link

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What is Walmart Affiliate Network?


If you’re looking for a trusted retailer to partner with to make money from affiliate marketing, Walmart Affiliate Program is one of the top options to consider. Walmart Affiliate Program provides an opportunity for you to refer buyers to Walmart.com and earn commissions based on their purchases. 

As an approved Walmart affiliate, you place text links and banner ads on your website to refer customers to Walmart.com. You then earn commissions as people purchase items through the ads and links you place.

How Does Walmart Affiliate Work?


As a Walmart Affiliate, you share links and ads that lead buyers to Walmart.com so that you earn commissions as they purchase items. Before you create links and ads, you have to apply to the Walmart Affiliate program.

Impact Radius is the affiliate service provider of Walmart. It provides affiliates with a user-friendly interface to track click-throughs, sales, commissions, and impressions. The interface is both secure and highly responsive. 

Apart from the Impact Radius interface, Walmart Affiliate also has a dedicated team that supports affiliates to optimize sales and earnings.

When accepted to the program, you begin the specially designed banner ads from Walmart in the weekly newsletters. As a Walmart affiliate, you are also allowed to generate specific text links on any item in the store.

The types of links available to promote through this program include:

  • Dynamic Rich Media links
  • Buttons and banners of different sizes
  • Text links  

Membership of the affiliate program is free. You can apply online by filling the application form. 

The details you need to fill the application form include:

  • An email address
  • Your username
  • A password 

You will also be required to share how you plan to promote Walmart’s products. 

After you fill the form, the team reviews it to confirm whether you are a great fit for the program. It typically takes 24 hours to get feedback from the team. As soon as your account is approved, you can begin earning commissions on the wide variety of products available right away.

How Much Money Can You Make with Walmart Affiliate?


As a Walmart Affiliate, you earn commissions that range from 1 to 4%. Walmart.com describes the commission as a referral fee. We can say that your earning potential on Walmart affiliate is endless because the program offers you the opportunity to promote millions of products. 

The amount of money you can make on Walmart affiliate is basically related to how many products you can promote. 

Here’s an idea of the commission rate for the different categories of products:

Baby  4%
Clothing  4%
Movies 1%
Books  1%
Music  1%
Jewelry  4%
Toys  4%

It’s noteworthy that you can’t earn commissions on some categories of products on Walmart. Such categories include: 

  • Household commodities
  • Apple phones
  • Groceries

It’s probably because these categories already do very well without affiliate marketing or the profit from the items is too low for Walmart to share with affiliates.

Qualifying Sales

The fact that you only earn from qualifying sales. According to the affiliate programs, the features that qualify sales for referral fees include:

  • Cookies setting-enabled browser
  • The customer made full payment
  • Following a qualifying link to Walmart.com
  • Using the automated ordering system for orders
  • The customer accepted the delivery at the destination 

A referral time limit also applies to purchases. For a purchase to qualify for referral fees, it has to be made within three days of initially using your referral link.

Let’s say a visitor navigates from your website to the Walmart website the first time to view a product. You earn the commission if the visitor returns within three days to buy the product and the transaction is completed successfully. This is as long as the visitor doesn’t use another affiliate link or banner within that period. 

You should also note that the commission is deducted from your earnings if a customer returns an order on which you already earn a commission. If you have already been paid for that transaction, it is deducted from your future earnings. 

Withdrawal Options

Walmart Affiliate Program offers multiple withdrawal methods. The available withdrawal methods are:

  • PayPal
  • Direct deposit
  • Physical check

You get your earnings on a monthly net basis. The payment you get is minus shipping, returns, handling, and sales tax, as applicable. 

Apart from the regular commissions you get on clients’ purchases, you can earn extra commissions from Walmart’s contests and activities all through the year.

Is Walmart Affiliate Legit? Walmart Affiliate Reviews


There are no reviews of the Walmart Affiliate program on reputable review sites like Trustpilot, G2, and others. 

However, since Walmart is one of the largest e-commerce marketplaces, it’s safe to say that Walmart Affiliate is a legit program to join.

Walmart Affiliate Pros & Cons


Walmart Affiliate Pros

  • Membership is free
  • Approvals within 24 hours
  • A wide range of commission-eligible products
  • Free banners and newsletters are available

Walmart Affiliate Cons

  • Low commission rates on categories like music and books
  • The customer has to make a purchase within three days of clicking your link

Is Walmart Affiliate Worth It?


Since Walmart is a trusted brand in the e-commerce niche, the Walmart Affiliate program is one of the best options to consider. Whether you’re a blogger, a vlogger, or a social media influencer, you can join the program and drive your audience to your Walmart Affiliate links.

While the Walmart Affiliate commission isn’t too high and ranges from 1% to 4%, there are a wide variety of high-end products you can choose from. What’s good, Walmart Affiliate offers three different withdrawal options – PayPal, direct deposit, and physical checks.

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Walmart Affiliate Alternatives


Whether you’re not happy with the Walmart Affiliate rate, or you’re just looking for a way to supplement your affiliate income, you should check its alternatives. Here are some of the best affiliate networks and how they compare to the Walmart Affiliate program.

Walmart Affiliate vs. ShareASale

shareasale logo

ShareASale Summary

  • You’ll receive payments on time – every 20th of the month
  • The user interface is simple, good to use for affiliate marketing beginners
  • You can find thousands of merchants on the platform
  • It’s easy to contact and build connections with affiliate managers

ShareASale is an affiliate marketing platform, just like other Walmart Affiliate alternatives on this list. The platform provides you with the opportunity to earn from the products and services of about 4,800 merchants. 

The main difference between ShareASale and Walmart Affiliate is that while you can only promote Walmart products as a Walmart affiliate, you can promote products from thousands of affiliates as an affiliate with ShareASale.

Another core difference between both platforms is the fact that ShareASale has both pay-per-lead and pay-per-sale models. On the other hand, Walmart Affiliate has only the pay-per-sale model.

With the pay-per-lead model, you earn a commission every time your referral fills a leads capture form. Even if they don’t purchase a product.

It’s also noteworthy that ShareASale has more of a global target than the Walmart Affiliate Program. 

Walmart Affiliate vs. ClickBank

clickbank logo

ClickBank Summary

  • Vast selection of digital products to match your niche
  • Opportunity to promote as many products as you want, increasing your earning potential
  • Many vendors offer 50% to 70% commissions
  • It’s easy to create an account and start generating affiliate links

ClickBank is an affiliate network that has been around since 1998. Similar to Walmart Affiliate, ClickBank offers you the opportunity to earn money from affiliate marketing. 

The core difference between both platforms is in the fact that Walmart Affiliate is an affiliate program, while ClickBank is an affiliate network. Affiliate programs are typically offered by retailers, while affiliate networks are a collection of programs from different retailers. 

You’ll find many products and services to promote on both Walmart Affiliate and ClickBank. Both platforms pay consistently and have multiple payment methods.

Finally, let’s highlight the fact that, while Walmart Affiliate targets a US audience, ClickBank targets more of a global audience.  

Walmart Affiliate vs. GiddyUp

giddyup logo

GiddyUp Summary

  • You have a partner manager to help with anything you might need
  • There are many affiliate programs to choose from
  • The Performance Platform offers helpful tools for publishers and affiliate marketers
  • You can cash out your earnings as soon as it reaches $25 through the ACH payment option

GiddyUp connects marketers with brands looking to advertise to a specific audience. When you sign up on GiddyUp, you are paired with companies interested in marketing their products and services to your audience. 

The platform helps companies generate leads and convert them into sales. You earn a certain commission as you help the companies achieve their marketing goals. 

Both Walmart Affiliate and GiddyUp provide opportunities for you to earn from your traffic. As a marketing partner with GiddyUp, you earn through exclusive partnerships with brands. As a Walmart affiliate, you earn from the commission on purchases made through your text links or banners.   

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