Pros & Cons, Alternatives, and More

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Webflow’s intuitive website builder enables you to design a stunning website without having any coding skills. With Webflow, you can build a web design from scratch or use any pre-made template – free or paid. Overall, whether you’re a blogger, a freelancer, a small business owner, or have an e-commerce store, Webflow can help you build a modern website.

Pros

  • Intuitive drag-and-drop page builder functionality
  • Responsive page designs
  • A wide variety of stunning website templates – free and paid
  • No coding experience needed

Cons

  • Plans may be a bit confusing
  • You have a lot to learn to get around the platform because of the variety of features offered

Jimdo

Jimdo logo

Suitable for people with no designing and HTML knowledge

Free plan available. Paid plans: $7.50 – $40 per month

Free image library included with flexible layouts and optimized for all mobile devices

Weebly

Weebly logo

Free custom domain for one year (with annual plans)

Free plan available Paid plans: $6 – $26 per month

40+ different themes to select from and over 56 free apps to updgrade your website,

Wix

Wix logo

Intuitive and easy-to-use interface with a drag-and-drop editor and responsive templates

Free plan available Paid plans: $5 – $25 per month

Built-in Instagram selling feature to sell your products

What is Webflow?


Webflow is an intuitive website builder that enables you to design, build, and launch your business website without any coding experience.

At the same time, Webflow is a CMS (Content Management System), eCommerce, and hosting platform. It offers all the essential features to make a fully functional website.

How Does Webflow Work?


In traditional website building, programmers start with a design concept and write the codes to build it. Everything about how the website will look depends on its codes.  

But, Webflow allows you to visually code in HTML and CSS, the fundamental programming languages in web page building. Simply put, while you’re visually designing your website using Webflow, it will write the code for you.

Webflow Site Builder Features

Designer


Webflow’s designer feature turns your designs into clean, production-ready CSS, HTML, and JavaScript codes. Remember about Webflow writing the codes for you? This is the specific feature that does that. 

Say you’re a web designer or a prototyper and want to share your design with web developers. Using Webflow, you can make your prototype and share it with the developers. This way, they can export or reproduce your website’s codes.

Alternatively, you can publish the website you’ve designed with Webflow without any help from web developers.

The Webflow CMS


The content management system – Webflow CMS – is also a code-free feature for:

  • Designers – enables you to design your website visually, with actual content.
  • Editors – enables you to write and edit content right on the page.
  • Content strategists – enables you to create well-structured content with custom fields easily.
  • Developers – enables you to work directly with the JSON underlying your CMS.

Furthermore, CMS allows you to structure content types, like product pages and blog posts, in the Designer. After all, these content types are what you might regularly publish on your site.

Webflow’s Editor


Webflows’s Editor helps you manage your website content hassle-free. Using this feature, you can create and change content right on your web page without going through complicated backend procedures. 

And, considering how easy it is to use the Webflow’s editor, you can add and post new content in minutes. 

Webflow Site Builder Templates


Webflow also offers you site builder templates at $24. These are pre-made designs you can directly use on your website. You can also edit these templates and customize them to give them some personal touch. 

What’s good, Webflow offers templates for any type of business website, including:

  • Agencies
  • Blogs
  • eCommerce
  • Portfolio
  • Photography
  • Real estate
  • Restaurant
  • Startup
  • Technology
  • Marketing
  • Entertainment
  • Sports
  • Travel
  • Fitness 
  • Education
  • Medical
  • Non-profit 

In addition, you can find a UI kit among Webflow’s site builder templates.

If you’re just starting in website building, it makes sense if you’d rather not spend money on pre-made designs. That’s why they also have an extensive collection of free templates. 

In addition, you can also get extra cash on the side if you have a knack for designing websites. Webflow accepts template designer applications and gives two payout options for your designs:

  • 80% commission from total template sales when you submit at least one new template every month
  • 60% commission from total template sales, without minimum submission requirement

Search Engine Optimization (SEO) Tools


After launching your website, getting people to visit it is another goal to achieve. With 1.7 billion websites online, you’ll be competing with quite a lot. 

For example, you’re running a travel agency, and you want people to know about your vacation packages to Asia. If you search for “Vacation packages to Asia” in Google, you’ll get a massive 52.3 million results.     

SEO tools will help you optimize your website for people who use search engines (like Google).  With Webflow’s SEO tools, your website can land at the top of the results page, thus get more visits.

WireFrame Options


Wireframes serve as a blueprint for a single page or group of pages. It is comparable to how a sitemap is a blueprint of your website. Moreover, it is a guide that will show how different content and elements will come together on your website. 

Typically, you’ll need to use a wireframe tool. Then, import your wireframe to your website builder. But in Webflow, you can go to its Showcase page and search for wireframes you can use. As builders and designers uploaded these, you can use these for free.

Webflow’s Ecommerce Features


Webflow’s e-commerce features let you build and manage your e-commerce business. 

E-commerce features Webflow offers enable you to: 

  • Design attractive and customer-friendly pages 
  • Customize order and receipt notification emails
  • Use custom animations and interactions
  • Customize fields to show accurate product information
  • Set up a checkout flow ideal for your product

Besides these, you can add other e-commerce features to your website, including multiple payment options, automatic tax calculations, and social media integrations. Let’s review each feature in detail.

Multiple Payment Options

Your customers from over 200 countries can pay using any of the following options:

  • Stripe-powered secured payments
  • Credit Cards
  • PayPal
  • Apple Pay
  • Google Pay

Automatic Tax Calculations

When customers from the following locations purchase your product, your website automatically calculates and applies VAT and sales tax at checkout:

  • United States 
  • Canada
  • Australia
  • European Union

Social Media Integration

By integrating social media into your e-commerce store, you can sync your product catalog to Instagram, Facebook, and Google. 

Social media integration enables you to sell your products right from your Instagram or Facebook pages.

Plus, you can run efficient campaigns and produce more engaging social posts to attract customers.

Webflow Pricing Plans


Basic CMS Business Enterprise
Pricing $12 per month if billed annually, or $15 if paid monthly $16 per month if billed annually, or $20 if paid monthly $36 per month if billed annually, or $45 if paid monthly  Contact Webflow’s sales team to get custom pricing
Custom Domain
Pages 100 100 100 100
Monthly Visits 25,000 100,000 500,000 Custom
Collection Items  0 2,000 10,000 10,000
Form submission, notification emails, download submissions (per month) 100 1,000 2,000 Unlimited

All plans include:

  • Backups and versioning
  • Password protection
  • Advanced SEO control

You’ll save 15% on an annual subscription.

Plans for Individuals

If you’re just starting on web designing, you can choose one of the following Individual Account Plans:

Individual Plans Starter Lite
Pricing Free (no credit card required) $16 per month if paid annually, or $24 monthly
Projects (unhosted websites you can create in Webflow)  2 10
Staging (publish your unhosted website to webflow.io subdomain) Free, up to 50 CMS items and 2 static pages Enhanced

Pro Individual Plan: for Designers & Freelancers

The Pro Individual Plan is perfect for designers and active freelancers. It offers premium features to run your website. 

The Pro Individual Plan for designers and freelancers costs $35 per month if paid annually or $42 if paid monthly. 

Teams: Collaboration Tools & Bulk Pricing

Team Plans include Team and Enterprise Plans. The Team Plan consists of all features from the Pro Individual Plan and allows unlimited projects. 

It costs $35 per person per month if billed annually or $42 if paid monthly. You can have at least two persons in a Team Plan.

If you’re interested in an Enterprise Plan, you’ll need to contact Webflow to get a customized solution.

E-commerce Sites

Webflow also offers a separate solution for e-commerce owners. 

E-commerce plans include the following features:

  • Design
  • Payments
  • Marketing
  • Management

Let’s review Webflow’s prices for e-commerce sites below:

Standard Plus Advanced
$29 monthly if billed annually, or $42 if billed monthly $74 monthly if billed annually, or $84 if billed monthly $212 monthly if billed annually, or $235 if billed monthly
Ideal for new businesses Ideal for higher volume business in need of more features Perfect for limitless goals of your online business

Webflow Reviews: Is Webflow Reliable?


Webflow reviews score 4.2 out of 5-star rating on G2 and 2.8 on Trustpilot

Some of the complaints from customers revolve around customer support being unhelpful. However, Webflow has many happy customers who are thankful for Webflow as it made it easy for them to design and publish their websites.

Webflow Pros & Cons


Webflow Pros

  • Intuitive drag-and-drop page builder functionality
  • Responsive page designs
  • A wide variety of stunning website templates – free and paid
  • No coding experience needed

Webflow Cons

  • Plans may be a bit confusing
  • You have a lot to learn to get around the platform because of the variety of features offered

Webflow Review Verdict: Is Webflow Worth it?


Webflow’s intuitive website builder enables you to design a stunning website without having any coding skills. With Webflow, you can build a web design from scratch or use any pre-made template – free or paid (ranging from $24 to $129).

Overall, whether you’re a blogger, a freelancer, a small business owner, or have an e-commerce store, Webflow can help you build a modern website.

Yet, if there’s something about Webflow that doesn’t work out for you, here are some alternatives you can try.

Webflow Alternatives


Webflow vs. WordPress

WordPress is one of the most popular website builders and CMS solutions. Both platforms offer extensive features to build a website that are still easy to use. However, Webflow allows you to enjoy creating websites clutter-free because of its drag-and-drop page builder. You’ll have to install various plug-ins on your WordPress website for additional functionalities. 

Webflow vs. Wix

Both Webflow and Wix are web-based website builders that don’t require any coding skills from you. Like Webflow, Wix also has a built-in drag-and-drop website builder so you can easily design pages. But when it comes to e-commerce, Webflow is a better solution for more complex e-commerce websites, while Wix works better for small to medium stores.

wix logo

Wix Summary

  • Flexible pricing plans – from free to enterprise solutions
  • The Wix Editor shows how your edits will affect your store’s design
  • Intuitive and easy-to-use interface with a drag-and-drop editor and responsive templates for mobile devices
  • Integrate Wix’s built-in Instagram selling feature to sell your products on Instagram

Webflow vs. Weebly

Like Webflow, Weebly also offers a free plan, customizable templates, and SEO management, among many other similarities. However, Weebly is a cheaper solution with plans ranging from $6 to $26 per month.

weebly logo

Weebly Summary

  • A wide variety of stunning website templates
  • Easy-to-use interface and user-friendly editor
  • Provides all the necessary tools to run a small business
  • Manage and keep track of your business through the Weebly mobile app

Webflow FAQ


Do You Have to Pay for Hosting with Webflow?

Yes, you have to pay to host your website with Webflow. Although building a website is free, you’ll need to pay to host your Webflow website. Price range between $12 to $35 monthly, billed annually.

Webflow Customer Support

If you encounter any issues with your website or account, you should contact Webflow’s customer support through their support page

Just click on the blue “Contact Support” button. When the ‘Leave us a message” window shows, enter your name, email address, and subject and description of your concern.  

Make sure to select the proper ticket type. You can also add up to five attachments relevant to your concern. 

Finally, click on the blue “Send” button. Their customer support team will reach out to you within one to two business days. So, make sure to have your email notifications on and check your spam folders for good measure.