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This publish is primarily based on episode 71 of the ProBlogger podcast.
When was the previous time you took a prolonged, difficult appear at your blog’s style?
Whilst owning terrific written content is significant, your blog’s design will also enjoy a aspect in how successful it (and you) will be. If new audience obtain the navigation baffling or can’t make sense of what’s in the sidebar, they could never arrive again to study your newest masterpiece.
Even if they do hang close to, they may perhaps not consider the action you want them to consider simply because you have not explained to them what you want them to do.
Your blog’s design and style can also affect other facets of your site, such as:
- retaining visitors on your weblog for lengthier
- obtaining additional webpage views
- receiving much more opinions
- receiving a lot more clicks on affiliate backlinks
- marketing a lot more products and solutions and solutions.
So this week I want to stage out a few strategies you can update your web site design and style, as effectively as talk about a different alternative.
Seem at your sidebar
If your blog has a sidebar, it may well be time to give it a little bit of a spring clear.
Sidebars often get cluttered above time. You start off with just a number of fundamental factors, but in excess of time you find out new inbound links and applications, and ahead of you know it you have 20 different elements on your sidebar.
And like really considerably every thing else on the net, some of them can immediately crack. Even worse, some of them can develop into security hazards, specially if they haven’t been updated in a long time.
An additional issue with sidebars is how well they functionality on handheld units these kinds of as smartphones and tablets. If your readers simply cannot even see your sidebar factors on their phone, how can they maybe use them?
So search at every ingredient on your sidebar, and consider about no matter if you have to have it. If you do not, get rid of it. But if you do, make positive it however works, is safe, and can be seen no make a difference how people today are accessing your blog.
Glance at your navigation
Even though your blog site could not have a sidebar, it will pretty much absolutely have some type of navigation. And it can enjoy a significant a major section on how people today find your written content. When it’s functioning effectively, people should be in a position to find your content material immediately and quickly. But if you have not looked at it for a even though, it might not be operating effectively for you or your visitors.
Your menus are specially critical, as viewers are inclined to use them fairly a bit. Are any of the one-way links in your menu broken (e.g. linking to pages that no lengthier exist on your weblog)? Are they pointing to info which is out of date or no longer appropriate?
Does your menu contain types you no for a longer time write about? You might not want to spotlight the simple fact you haven’t penned about a particular matter in yrs.
Do you require to reorganize your menus? Do you have much too several sub-menus, or even sub-sub-menus that make it hard to come across your articles? And once again, can they all be accessed effortlessly on a smartphone or tablet?
Search at your calls to action
What do you want your audience to do on your web site?
When you are just commencing out you may well not have any products and solutions to provide. In fact, you could not be monetizing your web site at all. Having said that, you could possibly however like your viewers to remark on what you have explained, and share your article on social media.
But are you really inquiring them to do it, or just hoping they will?
By obtaining a clear phone to action at the stop of each and every post, you can convey to them what you’d like them to do. But it doesn’t have to have to audio like an purchase. You can simply say a thing like “What do you feel about this? Let me know in the comments” or “Know any individual who may well enjoy this publish? Sense totally free to share the link”.
And what about the relaxation of your site? Would you like them to subscribe to your publication? Uncover out far more about you by reading through your About webpage? Hire you for their subsequent venture? Purchase your goods?
Then you have to have to convey to them.
Take a seem at your calls to action, and make sure they are however applicable. And see no matter whether you require to add new kinds, or set them in far more popular locations. (If there’s a unique website page or submit that is accomplishing really properly in Google Analytics, it may possibly be a excellent put to increase a CTA or two.)
Take into consideration giving it a finish overhaul
If you’ve been blogging for a although, then you may possibly uncover your blog’s style might no for a longer period accommodate your material. This can transpire if you’ve started composing about new topics, or have pivoted your weblog fully.
You may also locate that your design simply doesn’t operate any longer. These days it is critical for your blog site to be responsive so it can be accessed on phones and tablets. And so if your website is not responsive, you may perhaps be shedding visitors.
Most likely you just really don’t like the seem of it any longer. You may assume it appears to be unsightly, or is cramming far too substantially info into a tiny room. Possibly you really don’t like the colors, or think it has so several unique fonts it seems to be more like a ransom letter than a site.
If that is the case, it may well be time to give your blog’s design and style a entirely overhaul. Luckily, you can typically do this with no dropping any of your information. (But I’d continue to make a finish backup of your web site, just in scenario.)
Naturally I simply cannot inform you how you should style your web site. But listed here are a number of ideas that can be incorporated into just about any structure:
- Maintain it as very simple as possible. The significantly less intricate it is, the a lot less that can go completely wrong.
- Retain the number of fonts and colours to a least. Two or 3 of every must be more than enough.
- Use a great deal of white room. You require to give the several factors on your blog space to breathe (and to stand out).
- Continue to keep every thing regular. Once you have chosen your colours, fonts and other stylistic options, use them through your web site to tie anything jointly.
More than to you
So what do you think your website desires in conditions of a design and style update? Can you get by with adjusting your menus and sidebar? Do you want to incorporate far more phone calls to motion? Or do you need to tear down the walls and start yet again? Let us know in the feedback.
Photograph by pan xiaozhen on Unsplash